Living Branding =
The Branded Life

Branded living, or living branding, is a methodology that gives  brands access to every detail in daily life.

The days of branded clothing, branded cars and branded drinks will soon seem  very dated. In a world of consumption, we need more to stimulate our  ambitions, aspirations, and self-image.

Welcome to the world of living branding—a new breed of 24/7 brands that are  likely to occupy more and more of our lives, from our waking moments to  when we retire to bed.

The vision of a truly branded life has become a reality. The brand is no  longer a backdrop to life—it has become the star of the show. And the  consumer has become merely a cast member.

Industry-first Web3 project focused on development, design, operation & marketing of mixed-use properties & branded living communities
"Crays will deliver unmatched value to our partners as we build extraordinary places to live, work, and play for a new generation of homeowners, guests and global explorers.”


Executive Director CRAYS

A Brand for everybody

A tech-, and lifestyle brand owned and governed by the community itself. Open to any lifestyle partners.

Crays Brand

Crays Brand is a translation of our key principle of freedom of mind, the creative use of place & space, into real life solutions for how we live, work and interact. We seek to answer these challenges in a way that combines our knowledge with the spirit of experience - and lots of fun.

Music, Entertainment & Lifestyle Brands

Our partners are brands which attempt to embody the Crays values, aspirations, interests, attitudes, or opinions of our community group and our culture for marketing purposes. Together with Crays these Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.

Web3 partnerships

Crays and our digital partners will establish an alternative digital lifestyle to make Web 3.0 in total the next new lifestyle brand!

The blockchain and Web 3.0 approach is as much a lifestyle choice as a tech choice. Web3 and Crays represents a movement of people who want to live with intention, self-discipline, and personal agency. With Crays and our partners this is where Web 3.0  really will shine.

Crays Partnership

Access to a new audience
Value to existing audience
Brand awareness
Higher market share
Faster go-to-market speed
Shared risk responsibility
Access to talent pool

Whats is a
Lifestyle brand?

Lifestyle brands are effective because they work on a deep understanding of what their target customer wants to do and achieve. When brands become a way of life.

The Living becomes a Lifestyle Brand

Branded Living

Have you ever wondered why we are surrounded by brands in all aspects of our lives, but yet it seems like our living situations are not really touched by them.

Of course, we do have brands in our homes that sell us our furniture, plates or even cleaning supplies, but there is not really a brand that sells us our apartment or the living in it. This Crays and our Partners will change.

Branded Buildings

The idea behind naming buildings in a specific way is interesting, but mostly still a Marketing gimmick as there is usually not that much more to it besides the name.

However; this we plan to change as the idea of branded housing living sticked with us, because we feel like there could be a lot of advantages connected to it and not only a way of letting the building sound a little more appealing.

The Living Brand

Imagine your tenant experience would be handled by a brand, the same way all of the other products & services in your life are handled by companies, which try to develop their businesses with customer-centric design.

Trying to elevate the offering for a renter will be the highest priority for a living brand like Crays and would be the ideal starting point for branded housing.

CRAYS Formentor

Mallorca, Balearic Islands, Spain

CRAYS will open a 7 bedroom property on Mallorca in Formentor in 2023. CRAYS will expand this space by 4 bungalows to keep up with the demand on Mallorcas North shore.

CRAYS Lisboa


In 2023, CRAYS will open a new licensee property in Lisboa in collaboration with a local landlord. Formerly called Hotel Flower, converting into a CRAYS transcribed for the landlord into more revenue, longer stays, and a younger, more dynamic clientèle.

CRAYS Malibu

California, USA

In 2023, CRAYS will open a new licensee property in the seaside town of Malibu, California. Originally used as a short-term rental property, CRAYS will help to increase NOI by over 40%

Interested? Let's get in touch!

Reach out to us if you have any questions or contact us directly at
+49 176 460 63 543 or

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