Crays Brand is a translation of our key principle of freedom of mind, the creative use of place & space, into real life solutions for how we live, work and interact. We seek to answer these challenges in a way that combines our knowledge with the spirit of experience - and lots of fun.
Our partners are brands which attempt to embody the Crays values, aspirations, interests, attitudes, or opinions of our community group and our culture for marketing purposes. Together with Crays these Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
Crays and our digital partners will establish an alternative digital lifestyle to make Web 3.0 in total the next new lifestyle brand!
The blockchain and Web 3.0 approach is as much a lifestyle choice as a tech choice. Web3 and Crays represents a movement of people who want to live with intention, self-discipline, and personal agency. With Crays and our partners this is where Web 3.0 really will shine.
Have you ever wondered why we are surrounded by brands in all aspects of our lives, but yet it seems like our living situations are not really touched by them.
Of course, we do have brands in our homes that sell us our furniture, plates or even cleaning supplies, but there is not really a brand that sells us our apartment or the living in it. This Crays and our Partners will change.
The idea behind naming buildings in a specific way is interesting, but mostly still a Marketing gimmick as there is usually not that much more to it besides the name.
However; this we plan to change as the idea of branded housing living sticked with us, because we feel like there could be a lot of advantages connected to it and not only a way of letting the building sound a little more appealing.
Imagine your tenant experience would be handled by a brand, the same way all of the other products & services in your life are handled by companies, which try to develop their businesses with customer-centric design.
Trying to elevate the offering for a renter will be the highest priority for a living brand like Crays and would be the ideal starting point for branded housing.
In 2023, CRAYS will open a new licensee property in Lisboa in collaboration with a local landlord. Formerly called Hotel Flower, converting into a CRAYS transcribed for the landlord into more revenue, longer stays, and a younger, more dynamic clientèle.
In 2023, CRAYS will open a new licensee property in the seaside town of Malibu, California. Originally used as a short-term rental property, CRAYS will help to increase NOI by over 40%