Increase your profit through extremely reduced costs in a community with sharing of fixed and variable costs.
Through the fixed cooperative share with voting rights, we lay out all Partnerships in the long term and democratically.
The Crays SCE is a non-profit cooperative and shared all costs incurred equally among all members.
With the Web 3.0 Blockchain technology DAO (Decentralized Autonomous Organization), we permanently involve all members in all decision-making processes.
With our state of the art app and joint marketing and PR branding, we share costs and increase profit for all parties involved.
With the carefully selected and standardized Crays interior and brand partnerships, there is a feeling of being at home worldwide.
Executive Director CRAYS
Transform your property with our innovative brand, targeted for today's savvy travelers. CRAYS streamlines the conversion process, giving properties a fresh new identity and appeal in the shortest time possible. No other conversion opportunity delivers the strength of CRAYS and its active and growing membership base.
Revitalize a building with noteworthy architecture and site superiority. Adaptive re-use preserves the rich integrity of a structure while infusing it with a bold new identity. For many developers, adaptive re-use offers the best of all worlds: reinvigorating prime urban and resort locations with homes that stand out with one-of-a-kind appeal.
Create a property that is uniquely yours from the ground up. Marriott offers both prototypical and custom opportunities depending on brand and market, built to achieve your goals with the unique expertise of CRAYS award-winning Design team.
CRAYS will become an industry leader in branding and operating mixed-use residential projects. Our residential team has the experience and strategic knowledge to help developers successfully market and operate branded residential products across the globe.
CRAYS will be shaking up global Living Resorts! Offering natural platforms to create relevant experiences for today's discerning Resort guest. We put innovation at the centre of everything it does, with dedicated in-house specialist studios, a digital product and tech innovation lab, and a partnerships and collaborations division.
Dual-branded projects incorporate two or more brands that share a building envelope, driving operational efficiencies without compromising the brand experience. This type of property offers consumers options to choose different experiences at a single property (extended stay/suites vs. a standard room), provide more capacity in high-demand locations and often an elevated level of shared amenities.
Our dedicated marketing & sales team is fully engaged in providing a differentiated platform for our portfolio. We’re focused on being the most global, integrated, and relevant marketing & sales force in the industry, relentlessly driven to grow market share.
Crays Reservations & Customer Care (CRCC) handles reservations across every continent and leading languages throughout the world. Additionally, enhanced services and reporting capabilities are available through the Crays owned reservations program.
The Global Online Services team knows that staying ahead of the competition in hospitality requires leading the way online. Through advanced technologies, global scale, and key partnerships, we’re able to drive demand, maximize revenue, and build strong customer relationships.
Innovation Is In Our DNA. We continuously search for new ways to serve our membrs & owners from all around the globe.
Our mission is to make global living possible for all people. Wherever they go, Crays will be there to welcome them.
Our values represent the principles that we use to guide each decision. They define our culture and help us to lead with strength.
In 2023, CRAYS will open a new licensee property in Lisboa in collaboration with a local landlord. Formerly called Hotel Flower, converting into a CRAYS transcribed for the landlord into more revenue, longer stays, and a younger, more dynamic clientèle.
In 2023, CRAYS will open a new licensee property in the seaside town of Malibu, California. Originally used as a short-term rental property, CRAYS will help to increase NOI by over 40%